Vacancies
Digital Optimisation Manager-12 Months FTC

Digital Optimisation Manager-12 Months FTC

Posted:

29 Oct 2026

Leicester, United Kingdom, Hybrid (Leicester, United Kingdom)

Digital Marketing

Fixed Term Contract

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Overview

Home. There’s no place like it.

And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And we’ve crafted a workplace that feels just as welcoming – where you can bring your ideas, be yourself, and feel right at home

Reporting into the Senior Digital Optimisation Manager, the Digital Optimisation Manager plays a pivotal role in shaping the performance of Dunelm.com and supporting key digital growth initiatives including CRM, Personalisation and the App.

This role leads the charge in evolving and optimising customer missions across the site—blending data-driven insight, experimentation, and cross-functional collaboration to deliver best-in-class journeys. Success hinges on the ability to influence and inspire through strong relationships, ensuring every initiative reflects our customer-first mindset and drives measurable impact.

D&I statement

Dunelm is committed to becoming an inclusive business that is representative of our customers and locations. We recognise the value in diversity and welcome applications from all candidates regardless of age, race, religion, disability, gender or sexual identity, socio-economic background or education. We are committed to making Dunelm a place where everyone can enjoy a successful career and have systems in place to support all our colleagues. We are seeking applications from candidates who share our values and celebrate diversity in all its forms.

Our commitment to you

Accessibility allows everyone to have an equitable chance when applying and showing off their potential, which helps us create a more inclusive and diverse team that brings fresh ideas and perspectives.

Should you need it, we have an accessibility tool available in the top menu to support you when you’re completing your application. If you require any other reasonable adjustments during the application and assessment process, reach out to your recruitment partner.

Work your way

We want our colleagues to feel at home wherever they work, so that they are comfortable and can be their best selves. In addition, we want everyone to feel connected to the business, our strategy and the teams they work with.

Where hybrid working is applicable, colleagues need to strike the right balance to fulfil both of these important factors. You will find the right mix of being at home, in the office & out in the business, bearing in mind business needs, job role and level of responsibility.

Wellbeing is more than just a buzzword here

From our Wellbeing Buddies and Mental Health First Aid training to our progressive parental leave, menopause policies and Colleague Support Fund, we're committed to supporting our colleagues in every area – and at every stage – of their lives. Through our partnership with the Retail Trust, everyone at Dunelm has free access to a 24/7 Virtual GP, as well as therapy and counselling, plus information, guidance and advice in all areas of financial, emotional and physical wellbeing.

Taking opportunities

Meet Amanda, our Chief Stores and People Director, who shares how she feels empowered to take opportunities every day, why Dunelm is her happy place, and why it’s a really exciting time to join us.

Look in our toy box

Of course, you should never judge a business by its tech stack. But take a peek at the range of technologies our engineers and developers are currently playing with.

Where you’ll
be working

Here is where you'll be based, whether that's an office, or store or one of our sites.

Watermead Business Park, Pontylue Way, Leicester, Leicestershire, LE7 1AD

Get Directions

Keep on growing

We want you to get as much out of working with us as possible. That's why we'll do everything we can to engage you in the process of learning, and encourage you to explore new opportunities around your particular skills and interests. For you, this includes:

Housewarming & Settling In where you can find out more about the wider business, our culture, behaviours, networks and wellbeing support

Thrive, our learning and skills platform which gives you a blended, bite-sized, social learning experience with learning relevant to your role

Our Enterprise Leadership Programme designed specifically for our strong growth potential Heads of Department to help them reach the next level in their career

Our INSPIRE Programme designed for our strong growth potential senior managers across the business to enhance their leadership capability

Our EXPLORE Programme designed to prepare our next generation of Line Managers

Personal Effectiveness workshops and self-led learning, also delivered through Thrive

Apprenticeships opportunities relevant to your role – from level 2 (equivalent to GCSE) through to Level 7 (equivalent to Masters)

Colleague Development Fund to support colleagues in accessing external training relevant to your role

Coaching and mentoring to support you in your current role and help you prepare for the next

Functional academies that offer training to support you in the technical aspects of your role

Self-awareness tools to help you understand what really matters to you, and where your own talents and ambitions lie

Progress conversations that reflect on how you're doing and define your focus areas for the coming months

Career conversations that explore what you want from your career, in light of your current capabilities, potential and future aspirations

Meet your team

Meet your team

I’m in my happy place when…

"There's a lot of knowledge between us and we learn from each other. But there's also plenty of scope to explore your own ideas."

Sasha, Finance Manager

Meet your team

I’m in my happy place when…

"As a Wellbeing Buddy, I'm here to help colleagues talk openly and honestly about their mental health."

Abi, Internal Communications Manager

Meet your team

I’m in my happy place when…

"I’m surrounded by people, part of a great team and with a tea in hand. If I can walk away from my day knowing I’ve had a positive impact on someone, that means everything to me."