Our Design Team is at the heart of creating products our customers love to bring home. Combining creativity, customer insight and commercial thinking, they develop distinctive, forward-looking ranges that not only drive sales but also champion more sustainable and circular approaches to design.
Always looking ahead, the team stays closely connected to emerging trends in product design, interiors, colour, materials and changing customer lifestyles. By turning these insights into inspiring products and collections, they help shape the creative direction of our categories and ensure our brand continues to feel fresh, relevant and full of inspiration.
From product development and photography to content, campaigns and in-store experiences, the Design Team plays a key role in bringing consistency, creativity and clarity to every customer touchpoint. Their influence reaches across the business, helping to elevate how we tell stories, showcase products and inspire customers to create homes they love.
Working collaboratively is a big part of what they do. The team partners closely with Buying, Merchandising and Technology to ensure creative ideas align with product strategies and business goals. They also work hand in hand with Marketing, Digital and Merchandising Excellence teams to create joined-up customer experiences across every channel.
It's a team full of curious minds, creative thinkers and passionate problem-solvers, united by a shared goal: creating products and experiences that make home life a little more joyful, every day.