Vacancies
Senior Analyst - Product Analytics

Senior Analyst - Product Analytics

Posted:

21 Jul 2026

Hybrid (Leicester/London - United Kingdom)

Insight & Analytics

Permanent

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Overview

Home. There’s no place like it.

And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.

We are the UK’s Number One homewares retailer offering c100,000 products building a consumer-focused total retail business that delights customers through our multichannel operation.

We are ambitious in our plans to drive further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape. In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we move forward.

Are you looking to play a role in the Data & Insight transformation journey of a successful and fast-growing omnichannel retailer? It’s an exciting time at Dunelm, the UK’s biggest homewares brand, as we look to grow our talented Analytics team in order to achieve our mission to put data and insight at the heart of decision making across the business.

We are looking for a Senior Analyst to play a vital part in creating a digital experience that delights our customers by delivering clean, consistently structured online data that can be used to drive decision making across a £2bn omnichannel retail business. The Senior Analyst will be supporting the governance of Google Analytics 4 (GA4) and Google Tag Management (GTM) understanding how customers interact across both site and apps, identifying areas of friction and delivering greater customer joy. This role will work closely with our experimentation and personalisation teams, helping the business use data more effectively, improving the quality of decisions and delivering measurable commercial value.

Key Responsibilities

Deliver Analytics Projects

- Lead the delivery of medium to large analytical tracking projects aligned to key business priorities
- Translate commercial questions into clear analytical approaches and project plans
- Define project scope, success measures and timelines with stakeholders
- Manage multiple projects and priorities simultaneously.

Drive Better Decision Making

- Produce improved analytical tracking that helps the business understand performance, identify opportunities and take action
- Use data to answer key questions across key business functions
- Support better decision making by providing clear recommendations backed by evidence
- Help develop KPIs and measurement frameworks that drive business performance

Communication

- Present findings in a simple, compelling and commercially relevant way
- Create presentations, dashboards and summaries tailored to both technical and non-technical audiences
- Influence stakeholders through clear storytelling and well-supported recommendations
- Support senior leaders with insight for planning, trading reviews and business decisions

Stakeholder Management

- Build strong working relationships with stakeholders across the business
- Partner with teams across commercial, ecommerce, marketing, finance and operations
- Work collaboratively to understand business needs and ensure analysis leads to action
- Challenge assumptions and provide an evidence-based perspective

Support Team Development and Best Practice

- Contribute to improving standards and ways of working within the analytics team
- Share knowledge, methods and best practice with other analysts
- Support and coach early careers analysts where appropriate
- Help improve data quality, reporting and self-serve analytics capability
- Contribute to the team culture, in addition to advocate for data, analytics and the voice of the customer throughout the business

Essential

- Strong experience implementing and maintaining GA4 solutions (ideally across web, iOS, and Android apps) and working with tag management platforms (preferably GTM). Able to understand HTML, CSS and JavaScript in that context
- Experience working with Product teams (or similar), using data to understand customer behaviour and drive a customer-focussed strategy
- Experience in analytics, insight or commercial analysis within retail, ecommerce or another customer-facing business
- Strong analytical and problem-solving skills
- Experience delivering analytical projects with clear commercial outcomes
- Strong understanding of the key drivers of performance in an omnichannel retail business
- Strong stakeholder management and communication skills
- Ability to manage multiple priorities and work independently

Desirable

- Knowledge of Swift and/or Kotlin would be advantageous but not essential
- Experience in customer, marketing or trading analytics
- Experience working with cloud data platforms such as Snowflake or BigQuery
- Experience using SQL and one or more analytical tools such as Python or R
- Knowledge of the Tealium suite of products (IQ, Audience Stream, Event Stream)
- Ability to translate complex analysis into clear, actionable recommendations
- Experience with visualization tools such as Power BI or ThoughtSpot
- Experience supporting or mentoring more junior analysts
- Experience helping organizations become more data-driven

Key Behaviors

- Curious and commercially minded
- Strong attention to detail
- Proactive and outcome-focused
- Able to simplify complexity and communicate clearly
- Collaborative and stakeholder-oriented
- Comfortable working with ambiguity and changing priorities
- Passionate about using data to improve business performance

Success Measures in First 12 Months

- Provide and manage core documentation of all GA4 and GTM tracking standards and implementations
- Proactively reduce errors and missing tracking through increased alerting and process management
- Build strong relationships with stakeholders across the business
- Improve the quality and consistency of insight used in decision making through robust metric capture
- Increase the use of data and analytics within supported business areas
- Develop a reputation as a trusted and commercially minded analytical partner
- Contribute to improving the capability and effectiveness of the wider analytics team

D&I statement

Dunelm is committed to becoming an inclusive business that is representative of our customers and locations. We recognise the value in diversity and welcome applications from all candidates regardless of age, race, religion, disability, gender or sexual identity, socio-economic background or education. We are committed to making Dunelm a place where everyone can enjoy a successful career and have systems in place to support all our colleagues. We are seeking applications from candidates who share our values and celebrate diversity in all its forms.

Our commitment to you

Accessibility allows everyone to have an equitable chance when applying and showing off their potential, which helps us create a more inclusive and diverse team that brings fresh ideas and perspectives.

Should you need it, we have an accessibility tool available in the top menu to support you when you’re completing your application. If you require any other reasonable adjustments during the application and assessment process, reach out to your recruitment partner.

Work your way

We want our colleagues to feel at home wherever they work, so that they are comfortable and can be their best selves. In addition, we want everyone to feel connected to the business, our strategy and the teams they work with.

Where hybrid working is applicable, colleagues need to strike the right balance to fulfil both of these important factors. You will find the right mix of being at home, in the office & out in the business, bearing in mind business needs, job role and level of responsibility.

Wellbeing is more than just a buzzword here

From our Wellbeing Buddies and Mental Health First Aid training to our progressive parental leave, menopause policies and Colleague Support Fund, we're committed to supporting our colleagues in every area – and at every stage – of their lives. Through our partnership with the Retail Trust, everyone at Dunelm has free access to a 24/7 Virtual GP, as well as therapy and counselling, plus information, guidance and advice in all areas of financial, emotional and physical wellbeing.

Taking opportunities

Meet Amanda, our Chief Stores and People Director, who shares how she feels empowered to take opportunities every day, why Dunelm is her happy place, and why it’s a really exciting time to join us.

Look in our toy box

Of course, you should never judge a business by its tech stack. But take a peek at the range of technologies our engineers and developers are currently playing with.

Where you’ll
be working

Here is where you'll be based, whether that's an office, or store or one of our sites.

Watermead Business Park, Syston, Leicester, LE7 1AD

Get Directions

Keep on growing

We want you to get as much out of working with us as possible. That's why we'll do everything we can to engage you in the process of learning, and encourage you to explore new opportunities around your particular skills and interests. For you, this includes:

Housewarming & Settling In where you can find out more about the wider business, our culture, behaviours, networks and wellbeing support

Thrive, our learning and skills platform which gives you a blended, bite-sized, social learning experience with learning relevant to your role

Our Enterprise Leadership Programme designed specifically for our strong growth potential Heads of Department to help them reach the next level in their career

Our INSPIRE Programme designed for our strong growth potential senior managers across the business to enhance their leadership capability

Our EXPLORE Programme designed to prepare our next generation of Line Managers

Personal Effectiveness workshops and self-led learning, also delivered through Thrive

Apprenticeships opportunities relevant to your role – from level 2 (equivalent to GCSE) through to Level 7 (equivalent to Masters)

Colleague Development Fund to support colleagues in accessing external training relevant to your role

Coaching and mentoring to support you in your current role and help you prepare for the next

Functional academies that offer training to support you in the technical aspects of your role

Self-awareness tools to help you understand what really matters to you, and where your own talents and ambitions lie

Progress conversations that reflect on how you're doing and define your focus areas for the coming months

Career conversations that explore what you want from your career, in light of your current capabilities, potential and future aspirations

Meet your team

Meet your team

I’m in my happy place when…

"There's a lot of knowledge between us and we learn from each other. But there's also plenty of scope to explore your own ideas."

Sasha, Finance Manager

Meet your team

I’m in my happy place when…

"As a Wellbeing Buddy, I'm here to help colleagues talk openly and honestly about their mental health."

Abi, Internal Communications Manager

Meet your team

I’m in my happy place when…

"I’m surrounded by people, part of a great team and with a tea in hand. If I can walk away from my day knowing I’ve had a positive impact on someone, that means everything to me."