Senior Advertising Manager

External Advertising Start DatePosted:
28 Nov 2025
Location
Hybrid (Leicester)
Vacancy Type
Permanent
Apply
Head Office banner

Overview

Help us create the joy of truly feeling at home. Now and for the generations to come.

We are the UK’s leading homewares retailer – ambitious about our brand, about being a good company and about sustainable growth.

The Marketing Department encompasses a wide range of activities aimed at understanding customer needs, creating value propositions, and effectively communicating these propositions to our customers and target audiences.

The Brand & Planning team are the custodians of the Dunelm brand, owning the annual brand strategy and supporting communications plan to increase consumers perceptions of Dunelm. 

The Senior Advertising Manager is responsible for bringing the Dunelm brand to life to our key consumer segments by driving deeper brand engagement and consideration through compelling ATL marketing campaigns. This role will lead the development and delivery of fully integrated campaigns that are rooted in our brand purpose, customer insight and mindset aligned to the business’s ongoing growth ambitions.

This role is responsible for being the main lead contact for our Creative and Media agencies, being the custodian of the brand and ensuring that all activity delivers against the Brand strategy. Core responsibilities include:

  • Brand Campaigns
  • Sale Campaigns
  • Tactical Campaigns
  • Media Partnerships and/or Sponsorships 
This role is a hybrid opportunity (Office location either London or Leicester Syston).

D&I statement
Dunelm is committed to becoming an inclusive business that is representative of our customers and locations. We recognise the value in diversity and welcome applications from all candidates regardless of age, race, religion, disability, gender or sexual identity, socio-economic background or education. We are committed to making Dunelm a place where everyone can enjoy a successful career and have systems in place to support all our colleagues. We are seeking applications from candidates who share our values and celebrate diversity in all its forms.

Our commitment to you
Accessibility allows everyone to have an equitable chance when applying and showing off their potential, which helps us create a more inclusive and diverse team that brings fresh ideas and perspectives.

Should you need it, we have an accessibility tool available in the top menu to support you when you’re completing your application. If you require any other reasonable adjustments during the application and assessment process, reach out to your recruitment partner.

Work your way

Work your way

We want our colleagues to feel at home wherever they work, so that they are comfortable and can be their best selves. In addition, we want everyone to feel connected to the business, our strategy and the teams they work with.

Where hybrid working is applicable, colleagues need to strike the right balance to fulfil both of these important factors. You will find the right mix of being at home, in the office & out in the business, bearing in mind business needs, job role and level of responsibility.

Wellbeing is more than just a buzzword

Wellbeing is more than just a buzzword here

From our Wellbeing Buddies and Mental Health First Aid training to our progressive parental leave, menopause policies and Colleague Support Fund, we're committed to supporting our colleagues in every area – and at every stage – of their lives. Through our partnership with the Retail Trust, everyone at Dunelm has free access to a 24/7 Virtual GP, as well as therapy and counselling, plus information, guidance and advice in all areas of financial, emotional and physical wellbeing.

Taking opportunities

Meet Amanda, our Chief Stores and People Director, who shares how she feels empowered to take opportunities every day, why Dunelm is her happy place, and why it’s a really exciting time to join us.

Keep on growing

We want you to get as much out of working with us as possible. That's why we'll do everything we can to engage you in the process of learning, and encourage you to explore new opportunities around your particular skills and interests. For you, this includes:

Housewarming & Settling In
Housewarming & Settling In where you can find out more about the wider business, our culture, behaviours, networks and wellbeing support
Thrive, our learning and skills platform
Thrive, our learning and skills platform which gives you a blended, bite-sized, social learning experience with learning relevant to your role
Our Enterprise Leadership Programme
Our Enterprise Leadership Programme designed specifically for our strong growth potential Heads of Department to help them reach the next level in their career
Our INSPIRE Programme
Our INSPIRE Programme designed for our strong growth potential senior managers across the business to enhance their leadership capability
Our EXPLORE Programme
Our EXPLORE Programme designed to prepare our next generation of Line Managers
Personal Effectiveness
Personal Effectiveness workshops and self-led learning, also delivered through Thrive
Apprenticeships opportunities
Apprenticeships opportunities relevant to your role – from level 2 (equivalent to GCSE) through to Level 7 (equivalent to Masters)
Colleague Development Fund
Colleague Development Fund to support colleagues in accessing external training relevant to your role
Coaching and mentoring
Coaching and mentoring to support you in your current role and help you prepare for the next
Functional academies
Functional academies that offer training to support you in the technical aspects of your role
Self-awareness tools
Self-awareness tools to help you understand what really matters to you, and where your own talents and ambitions lie
Progress conversations
Progress conversations that reflect on how you're doing and define your focus areas for the coming months
Career conversations
Career conversations that explore what you want from your career, in light of your current capabilities, potential and future aspirations

Meet your team

Sasha, Finance Manager

Meet your team

I’m in my happy place when…

"There's a lot of knowledge between us and we learn from each other. But there's also plenty of scope to explore your own ideas."

Sasha, Finance Manager

Abi, Internal Communications Manager

Meet your team

I’m in my happy place when…

"As a Wellbeing Buddy, I'm here to help colleagues talk openly and honestly about their mental health."

Abi, Internal Communications Manager

Rewards you deserve

Along with competitive salaries, we offer a range of other great benefits to recognise the unique contribution you bring.

Salary Advance

Salary Advance so you can access up to 50% of the money you've earned during the month, rather than having to wait until pay day

Instant discounts

Instant discounts with a range of other companies to help you stretch your budget

Pension contributions

Pension contributions to help you save for your retirement

ShareSave scheme

ShareSave scheme that enables you to save monthly and buy Dunelm shares at a discounted rate, building up your investments for a rainy day

Continuous training and coaching

Continuous training and coaching to ensure you feel confident in your current role and ready for any new challenges

Access to wellbeing support

Access to wellbeing support as and when you need it, including an online GP for you and your immediate family

Colleague networks

Colleague networks that give everyone a voice and create an environment where we all feel at home

Outstanding development opportunities

Outstanding development opportunities and all the support you need to grow your career the way you want

25 days annual holiday

25 days annual holiday plus your birthday off to celebrate, and another day when you move home, so you can get settled in

Generous discounts

Generous discounts on all our own products, in-store and online to help you make your house a home

Cycle to work scheme

Cycle to work scheme to help you keep your fitness up and your travel costs down

Charity day off

Charity day off (paid, of course) so you can volunteer for a charity that matters to you

Free on-site parking

Free on-site parking (excluding London office) and good public transport links