About the role
The PPC Executive will be responsible for planning, optimising and taking ownership of a variety of Paid Search advertising campaigns to maximise the return on investment, drive forward innovative ideas and execute first in class marketing campaigns. Working as part of a dynamic in house Digital Marketing team, the ideal candidate for this role will have a strong understanding in all aspects of performance marketing, demonstratable ecommerce and customer focus and strive to achieve best in class across all work. Attention to detail, highly analytical mindset and competency in handling data and Excel are essential skills within the role. Responsibilities will include taking ownership of a variety of existing campaigns, developing areas for optimisation, actively implementing & owning A/B testing plans and ensuring communication with both internal and external stakeholders.
Department Overview
A team dedicated to bringing customers to the Dunelm.com website, whether from Google, their email inbox, social media or across the network of affiliate websites we work with. We’re a small and highly specialised team that includes SEO, CRM, Paid Search, Paid Social and Affiliates. We all have the same core objectives of bringing revenue-driving traffic to the website, and the same focus on maximizing efficiency through a test and learn approach, but due to the different platforms, customer journeys, and tech involved, the ways of optimizing in each area are quite different and require specialized expertise. We work closely with Insights & Analytics, Finance, Digital Trade, Brand Marketing, and our aligned Tech crews.