Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and encouraging culture we've created makes this a place you'll feel right at home too.
We are the UK’s Number one homewares retailer offering c85,000 products building a consumer focused retail business that delights customers in our stores and online.
About the team and the role
Our Brand Marketing team is here to grow love for our brand-boosting awareness and helping more people see us as the go-to for all things home. Whether it’s encouraging our lovely existing customers to pop back in more often, or welcoming new faces to discover what we’re all about, we do it all under our brand platform: ‘The Home of Homes.’
Sitting within the wider Brand Communications team (which includes PR, Influencer Marketing and Advertising), the organic social team brings our brand to life on platforms where our customers spend their time-Instagram, TikTok and Facebook. Creating content that’s engaging, watchable, shareable, and full of our personality.
The development and execution of an influencer strategy is a key element of the marketing mix – with consumers increasingly influenced by the content they view on creator accounts on social platforms like Instagram and TikTok, we need to harness that endorsement (albeit paid for) to help build consideration and reappraisal of the Dunelm brand, reaching new customers who are followers of the influencers with whom we choose to work.
To develop and manage Dunelm’s influencer strategy within budget, creating a programme that hits target KPIs in terms of reach and engagement rate, working with creators that reflect/engage our target customer profiles, delivering content that offers either practical help or inspiration. Creator content to be utilised across Dunelm owned channels where possible and appropriate.