Senior Digital Marketing Manager - M2M

Key Responsibilities:

M2M Marketing Strategy: Develop and implement a comprehensive digital marketing strategy/roadmap that clearly sets out the opportunity and requirements involved in delivering our ambitious growth targets on M2M.

Market Expansion & Growth: Identify new market opportunities and drive the expansion of our M2M business to new audiences and customer types, leveraging market analysis and consumer insights.

Platform Management & Optimization: Oversee the optimisation of campaigns across the various digital marketing platforms we use, such as Google Ads, Salesforce, Meta, etc, working closely with the experts in the team to adapt our campaigns optimally to lead-gen conversion types and longer conversion journeys

Marketing Budget Planning: Use your digital marketing expertise to plan a detailed roadmap aligned to our budgets and performance KPIs, working closely with the marketing teams to execute.  

Performance Analytics & Reporting: Work closely with our I&A and Finance teams to track and analyse key performance metrics (KPIs) to measure success, identify trends, and implement data-driven decisions.

Creative and Brand Planning Expertise: Work closely with our creative teams to brief and plan content for email and digital marketing campaigns that is compelling and aligned to our on-site branding and UX. Work closely with Brand Planning to co-ordinate digital and offline campaigns and messaging.

Innovation & Trends: Stay up to date with the latest e-commerce trends, emerging technologies, and consumer behaviors to ensure the business remains competitive in a rapidly evolving digital landscape.

Commercial Acumen: Work closely with teams focused on Ready-Made curtains and blinds to develop shared objectives that minimize cannibalization and deliver overall incremental profit for the business.

• Ability to develop and execute a long-term digital marketing strategy focused on growing our B2C and B2B business.
• Experience working in a retail or lead gen marketing environment, whether agency or client side, with proven record of driving growth.
• Deep understanding of digital marketing strategies (SEO, SEM, social media, content marketing, email marketing) to drive traffic and build market share in a cost-efficient way.
• Hands-on experience in building and scaling customer acquisition and retention programs across several different digital marketing and customer retention channels – an all-rounder.
• Good understanding of technical requirements for campaign tracking and measurement for lead gen activity; experience of working closely with tech teams and platform support partners to deliver technical set-up.
• Data fluency and high level of numeracy, with a strong grasp of financial and analytical concepts.
• Ability to influence and manage internal stakeholders – clear and compelling communication and storytelling
• A strong focus on customer experience and ensuring that every part of the e-commerce journey is tailored to meet customer needs and preferences.
• Test-and-learn mindset – proactive in using experiments and data to drive decision making.

Behaviours we look for:

Connecting

• Creating and maintaining strong relationships across functions

• Using your network of internal and external connections to help shape our plans

• Building strong relationships with other teams and connecting colleagues across team boundaries

Communicating

• Presenting reliable information, building credibility and meeting everyone’s needs.

• Influencing and engaging others by using compelling language and conveying passion in your endeavours

Including

• Seeking and valuing input from various places to broaden your perspective.

Being Curious

• Always probing beyond the first answer and listening attentively to gain the full picture

• Having a personal quest for knowledge, expanding understanding and possibilities

Growth Mindset

• Being bold and brave in what you can achieve with the team

• Growing the talent and capability needed now and, in the future.

Customer First

• Encouraging the team and other teams to adopt an ever more customer first approach

• Being an active champion and participant in customer initiatives across the business

Thinking Big

• Using the internal environment and emerging external trends to inspire big thinking

• Having a winning mindset and motivating the team to succeed and deliver our ambitions

Innovating

• Having quality conversations that help critical thinking, unlocking innovation and continuous improvement

Making it Happen

• Focused on outcomes and results, maintaining momentum and having contingencies ready for potential pitfalls