Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.
We are the UK’s Number One homewares retailer offering c85,000 products building a consumer-focused total retail business that delights customers through our multichannel operation.
We are ambitious in our plans to drive further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape. In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we move forward.
Department Overview
The purpose of the Brand Marketing team is to generate increased brand love, awareness and consideration in customers, encouraging existing customers to shop more with us and new customers to consider Dunelm as a shopping destination. Our brand platform, The Home of Homes, is supported by owned channels, including ATL and organic social, as well as earned media and influencer engagement, underpinned by consistent creative and tone of voice.
We work closely with the Commercial teams, Digital Trading and Digital Marketing to ensure the seamless promotion of our fantastic product offering and the work we do as a responsible retailer to support our local communities and the world in which we operate.