Vacancies
Digital Growth Lead-Made To Measure

Digital Growth Lead-Made To Measure

Posted:

02 May 2025

Hybrid (Leicester)

Digital Trading

Permanent

Apply

Overview

Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home.

At Dunelm, that’s what we do.

We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.

The Digital Trading Team sits at the heart of Dunelm’s online business.

The team’s primary objectives are to:

Develop customer shopping journeys that are relevant and commercial
Help customers to discover products that meet their needs and deliver joy
Help customers understand the features and benefits of our products
Maximise product and category growth opportunities, using insight from multiple sources

The team work collaboratively with many different business functions- from working with our commercial teams to develop emerging product opportunities, through to understanding customer behaviour with our finance and I&A teams.

The digital trading team work alongside our store operations teams and our Customer Care Centre.

The team have a key role in influencing the optimisation and technical development of our digital shopping channels.

This is a key new role, that will help unlock the next phase of our Digital Made to Measure Growth. This position will provide critical support in driving business growth through digital channels by assisting with the management of product launch, daily operations, data analysis, performance tracking, and project coordination. The role offers an opportunity to gain valuable exposure to a high-impact, cross-functional team, contributing to long-term digital.

Launching New Products:

Coordinate Product Launches: Assist in the end-to-end process of launching new M2M products across digital channels, ensuring all teams are aligned and all assets (product listings, imagery, copy, etc.) are ready for launch.
Support Product Positioning: Help shape and implement digital strategies that ensure new products are effectively positioned and communicated across the digital platforms, including the website, mobile app, and mPOS.
Monitor Launch Performance: Track and report on the success of new product launches by analysing digital sales, customer feedback, traffic, and engagement, adjusting strategies as needed.
Cross-functional Collaboration: Work closely with the M2M Product Team, Marketing, and Digital teams to ensure new products are well-integrated into the digital ecosystem, ensuring smooth customer journeys and optimized product visibility.

Optimising Customer Journeys:

Customer Journey Mapping: Assist in mapping out the customer journey across digital channels to ensure a seamless experience from awareness to post-purchase. Identify areas for improvement and optimize the customer path to increase conversions.
Customer Experience Enhancement: Work with digital, Manufacturing and CCC teams to identify friction points or gaps in the customer journey, ensuring that the digital touchpoints are aligned with M2M’s brand promise/ proposition and customer expectations.
Collaboration with Product & Tech Teams: Regularly collaborate with the Product, Tech, and Experimentation teams to implement digital solutions that enhance customer experience, such as improving site navigation, mobile responsiveness, and checkout processes.
Data & customer information quality: Ensure data feeding site and experience is up-to-date and accurate at all times to ensure maximum effectiveness of offer to customers.

Planning and Executing Promotions and Customer Moments:

Promotional Calendar Coordination: Support the planning and execution of the M2M digital promotional calendar, ensuring that key promotional moments (seasonal sales, product launches, etc.) are integrated into the digital trade plans.
Campaign Execution: Work with the Digital Marketing Team to support the execution of campaigns, promotions, and customer moments across digital touchpoints. Ensure that promotions are aligned with customer needs and business objectives.

Promotion Performance Tracking: Monitor and report on the performance of digital promotions and campaigns, providing insights on sales, traffic, conversion, and engagement. Share recommendations for future campaigns to optimize results.
Customer Engagement During Key Moments: Collaborate with the CRM and Digital Marketing teams to create compelling, timely messaging and touchpoints that engage customers during key moments, such as purchase anniversaries, product recommendations, or follow-up offers post-purchase.

Competitor understanding:

Competitor proposition: Monitor and report on key competitor proposition changes in terms of their offer and USPs
Competitor marketing calendar: Track competitor marketing activity and feedback to business to ensure promotional and campaign execution is timely vs. market.

D&I statement

Dunelm is committed to becoming a fully inclusive business that is representative of our customers and locations. We recognise the value in diversity and welcome applications from all candidates regardless of sex, age, race, religion, ability, gender or sexual identity, socio-economic background or education. We are committed to making Dunelm a place where everyone can enjoy a successful career and have systems in place to support all our colleagues. We are seeking applications from candidates who share our values and celebrate diversity in all its forms.

Work your way

We want our colleagues to feel at home wherever they work, so that they are comfortable and can be their best selves. In addition, we want everyone to feel connected to the business, our strategy and the teams they work with.

Where hybrid working is applicable, colleagues need to strike the right balance to fulfil both of these important factors. You will find the right mix of being at home, in the office & out in the business, bearing in mind business needs, job role and level of responsibility.

Wellbeing is more than just a buzzword here

From our Wellbeing Buddies and Mental Health First Aid training to our progressive parental leave, menopause policies and Colleague Support Fund, we're committed to supporting our colleagues in every area – and at every stage – of their lives. Through our partnership with the Retail Trust, everyone at Dunelm has free access to a 24/7 Virtual GP, as well as therapy and counselling, plus information, guidance and advice in all areas of financial, emotional and physical wellbeing.

Dazzling design

At Dunelm, we love every aspect of the design process. We're continually researching new developments in packaging, materials and production methods, tapping into new data insights and keeping track of changing lifestyle trends. We're hugely collaborative in the way we work. Together, the teams here have a direct impact on our success, creating amazing products that drive sales and delight our customers, as well as providing direction for our wide and varied range of brands.

Keep on growing

We want you to get as much out of working with us as possible. That's why we'll do everything we can to engage you in the process of learning, and encourage you to explore new opportunities around your particular skills and interests. For you, this includes:

Housewarming & Settling In where you can find out more about the wider business, our culture, behaviours, networks and wellbeing support

Thrive, our learning and skills platform which gives you a blended, bite-sized, social learning experience with learning relevant to your role

Our Enterprise Leadership Programme designed specifically for our strong growth potential Heads of Department to help them reach the next level in their career

Our INSPIRE Programme designed for our strong growth potential senior managers across the business to enhance their leadership capability

Our EXPLORE Programme designed to prepare our next generation of Line Managers

Personal Effectiveness workshops and self-led learning, also delivered through Thrive

Apprenticeships opportunities relevant to your role – from level 2 (equivalent to GCSE) through to Level 7 (equivalent to Masters)

Colleague Development Fund to support colleagues in accessing external training relevant to your role

Coaching and mentoring opportunities to support you in your current role and help you prepare for the next

Functional academies that offer training to support you in the technical aspects of your role

Self-awareness tools to help you understand what really matters to you, and where your own talents and ambitions lie

Progress conversations that reflect on how you're doing and define your focus areas for the coming months

Career conversations that explore what you want from your career, in light of your current capabilities, potential and future aspirations

Meet your team

I’m in my happy place when…

"I’ve been given the opportunity to broaden my buying abilities in numerous areas."

Georgia, Buyer

Meet your team

I’m in my happy place when…

"One of the best bits of my role is planning for up-coming launches. It's always challenging and always exciting."

Lacey, Merchandiser

Meet your team

I’m in my happy place when…

"There's a fantastic culture here, which I find really empowering. If you have a bright idea, you can run with it."

Gillian, Packaging Manager

Meet your team

I’m in my happy place when…

"If you want to work from home in your PJs, you can. And if you want to bring your slippers to the office, that's fine too."

Eleanor, Junior Buyer

Rewards you deserve

Along with competitive salaries, we offer a range of other great benefits to recognise the unique contribution you bring.

Salary Advance so you can access up to 50% of the money you've earned during the month, rather than having to wait until pay day

Instant discounts with a range of other companies to help you stretch your budget

Pension contributions to help you save for your retirement

ShareSave scheme that enables you to save monthly and buy Dunelm shares at a discounted rate, building up your investments for a rainy day

Continuous training and coaching to ensure you feel confident in your current role and ready for any new challenges

Access to wellbeing support as and when you need it, including an online GP for you and your immediate family

Colleague networks that give everyone a voice and create an environment where we all feel at home

Outstanding development opportunities and all the support you need to grow your career the way you want

33 days annual holiday plus your birthday off to celebrate, and another day when you move home, so you can get settled in

Generous discounts on all our own products, in-store and online to help you make your house a home

Cycle to work scheme to help you keep your fitness up and your travel costs down

Charity day off (paid, of course) so you can volunteer for a charity that matters to you

Free on-site parking (excluding London office) and good public transport links

How did we get here?

Today, Dunelm is a leader in the £11bn UK homewares market. With over 170 stores across the country and a successful online operation – dunelm.com – we offer over 60,000 products across a broad range of categories. But where did it all begin?

1979

Founder, Bill Adderley and his wife Jean take on a stall in Leicester Market selling curtains. Within a month, they make 600% profit.

1984

First bricks-and-mortar store founded in Churchgate, Leicester.

1988

With momentum growing, first flagship store opens in Leicester, East Street, offering warehouse facilities for expansion across the region.

1991

First superstore opens in Rotherham, offering premium brands such as Dorma, which the company goes on to acquire.

1996

Bill's son Will is appointed CEO of the company, following in his father's footsteps.

1999

Now a household name in the Midlands, Dunelm Mill opens a head office with warehouse facilities in Syston, Leicestershire.

2001

The acquisition of a small custom-made curtains business marks the start of Dunelm's made-to-measure service.

2002

A landmark year as Dunelm Mill opens its 50th store and a new central warehouse in Burton. The company goes on to open new stores at a rate of 10 each year.

2005

A fully shoppable website goes live, with a dedicated warehouse below our Radcliffe store

2006

Dunelm floated on the London Stock Exchange, marking the beginning of a new era for the company.

2010

In Liverpool, the company opens its 100th store, having celebrated its 30th birthday in 2009.

2011

To accommodate continued growth, Dunelm builds a new head office in Syston.

2013

Company rebrands from 'Dunelm Mill' to 'Dunelm' – reflecting what our customers have called us for years.

2016

Our family grew to include Worldstores.

2018

Nick Wilkinson joins the business as our new CEO.

2021

To accommodate our continued growth, Dunelm opens a fourth warehouse in Daventry.

2022

Launch of our ‘Conscious Choice’ collection – homeware that lasts longer and is made from more sustainable materials.

2022

Our third Delivering Joy Christmas campaign, with stores supporting over 700 local community causes and donating more than 61,000 gifts.

How to apply

Here you'll find all the information needed to make a great application

Our application process

You're ready to apply - here's some information about what to expect.

Find out more

Hints and tips

Okay, so you've found the job you want. What can you do to give yourself the best chance of success?

Find out more

FAQs

If you have some questions and queries about the process, we're here to answer those for you.

Find out more