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Digital Category Manager

Hours Per Week:
Vacancy Type:
12 Mar 2021
Job Description

As a Digital Category Manager, you will be accountable for managing and maximising the sales and metrics performance of all categories within a commercial department across all digital channels and devices. You will develop and drive the category plans, growth drivers, forecasting and measurement to fully potentialise each category vs the market and our competitors.  You will collaborate with key teams and stakeholders including core Digital teams, Buying & Merch, Digital Marketing and Web Replen as well as own the day to day onsite category performance and optimisation in collaboration with the specialists and subject matter experts. You will develop a collaborative and joined up approach within the Digital Category team in terms of being customer focused and ensuring best practice and consistent approach across all categories, ways of working and key deliverables.  As a Digital Category Manager, you will have extensive experience working in a digital trading team.

What will the role entail?
Working as a key member of the Digital Category team and as the lead contact and champion of specific categories.  Own & maximise the inbound sales across our Digital channels (HD, C&C, MPOS), and devices (Desktop & Mobile) whilst influencing the improvement of the outbound.
Manage a broad portfolio of categories within your department with different and pressing requirements and challenges, whilst keeping a good grip on performance, metrics and factors across your areas.
Report to the Head of Digital Category Trading with a clear and concise reporting structure.
Collaborate with Finance and key stakeholders to create and achieve challenging category budgets/forecasts that are quantified and clear taking both category and wider initiatives into consideration.
Drive best practice, potentialising category performance/metrics, through analytics, customer experience and sharing, anticipating and reacting to opportunities and challenges.
Use data, online tools and competitor reviews, have a clear and concise view of the why/what’s driving current performance and act on ideas on how to grow and unlock further growth on the website – Conversion, AOV, IPO, Returns, Visits etc –  on a weekly, monthly and seasonal basis.  Have good, impactful relationships with the other Digital Teams to ensure key initiatives are tracked and followed through.
Use data, online tools and competitor reviews, have a clear understanding of the market, competitors, trends and products to quantify product opportunities for the commercial team and provide regular insight on an ongoing basis as well as for bi-annual product strategies.  A close and impactful relationship with key commercial stake holders is key, including Category Directors.
Have clear focus on how to best plan, utilise your time and get the right levels of engagement and support from the broader team to drive and maximise performance for your categories eg Weekly Insight & Actions, Forecast & Budgeting meetings, Onsite Category execution across Digital channels, Inputting into Multichannel Activity plan, Digital Marketing (email, PPC spend vs ROAS & SEO), Availability and missed opportunity, maxing key events at category level.
Have a real focus on specific building blocks and how we set up for success– web exclusive ranges/options/participation vs potential, missed sales through stock availability, category set up online/optimisation and activity calendar, maxing new developments and launches/events.
Work closely with Digital Marketing at category level, particularly PPC and SEO in terms of how we improve category performance across conversion, visibility and shared metrics. Also work with other marketing channels including affiliate, email and social.
Work closely with DTC Product Team and Web replen in terms of ensuring joined up plans (e.g.onboarding), forecasting stock, availability to maximise sales and profitability across Home Delivery, Click & Collect and Mobile POS.
Help to develop and drive the use of Drop Ship reporting, and Drop Ship product lifecycle, highlighting the need/reasons for products to be rationalised.
Manage Digital Exec, setting a clear structure with regards to their role, information you require as well as a focused approach on their development and progression.

Strong digital all rounder, with proven knowledge and experience in trading product digitally and driving digital growth across cross functional teams in a multichannel, multi category world.
Have a strong track record of driving the YOY performance of digital sales and key digital KPIs.
Has a key understanding of all the digital levers to drive sales.
Strong team player and personality, with strong interpersonal and communication skills, able to engage, collaborate, influence & work comfortably across functions, levels & Stakeholders, who is highly respected across the business in terms of profile, relationships, impact, communication, curiosity and commerciality, personality and presence.
Able to operate, have presence and thrive in a demanding environment. Able to speak up, respond, challenge and influence directors and snr managers across commercial, digital, marketing and logistics, but always willing to listen and take on board the views of others .
Excellent organisation and planning skills able to create structure and frameworks
Commercial & effective decision making, data driven but also able to deal with ambiguity.
Strong analytical knowledge and style with strong problem-solving skills. Able to work well with data to drill to specifics to then interpret clear and actionable insight and communicate this effectively for the other people to understand. Has experience in using key digital reporting tools such as GA, Google Adwords and market competitor tools.
Previous managerial experience